Olympus has always been ahead of its time. Throughout its history it has created new visions for the future, and it has achieved those visions with its uniquely innovative products and services. This is the essence, or the "genetic heritage", of Olympus. The new corporate slogan, "Your Vision, Our Future," which has been used worldwide from 2003, encapsulates the essence of the Olympus brand. The xD-Picture Card is a new type of ultra-compact digital camera memory that has been developed jointly by Olympus & Fujifilm.